Use casesInterviews
INTERVIEWS

The real reason every deal slipped — in the buyer's own words.

Voice AI runs the interviews your team never had time for. The transcripts, the quotes, and the patterns — all in your dashboard the same day.
The agent reaches out to every closed-lost buyer with personalized outreach in your tone, books a 15-minute call, and runs the interview using voice AI. It asks the follow-up questions your reps can't, probes for the real reason the deal slipped, and ships the transcript and quotes within hours of the call ending. Buyers who'd rather write get an async option. The CRM dropdown your rep filled in 60 seconds? Replaced with the actual answer.
JOB 01

AI-led win/loss interviews

Voice AI calls the buyers you lost, runs a 15-minute interview, and ships the transcript and quotes the same day. Async fallback for buyers who prefer to write.
  • Personalized outreach in your tone, sent via email or LinkedIn
  • 15-minute voice interview with the AI buyer or async written exchange
  • Transcript, 2-sentence summary, key quotes, and detected patterns — same day
J
AI Interview · Lost deal15 min
Completed3 key quotes
“Your onboarding timeline was the dealbreaker. We needed to be live in two weeks.”
Summary · Transcript · Pattern tagged
JOB 02

Loss reason audit

Reps guess at loss reasons in 60 seconds. The agent compares what the rep entered to what the buyer actually said — and updates the record automatically.
  • Pulls the existing loss reason from your CRM
  • Compares against the verified reason from the buyer interview
  • Updates the CRM with both — the rep's guess and the buyer's reason, side by side
Loss reason audit
Rep
Pricing
CRM dropdown · Entered at close
Buyer
“Your onboarding timeline was too long. We needed to be live in two weeks, not two months.”
From AI interview · 15 min call

Frequently asked questions

How does the AI actually interview lost buyers?+

The agent reaches out via email or LinkedIn with personalized outreach in your tone, books a 15-minute call, and runs the interview using voice AI. It asks follow-ups, probes for the real reason the deal slipped, and pulls quotable insights. Buyers talk to it the way they'd talk to a researcher — and they're often more candid than they'd be with a human salesperson.

What if the buyer doesn't want to talk to an AI?+

The agent always introduces itself as AI upfront. Around 1 in 4 buyers prefer to respond asynchronously — the agent handles that too, via email or LinkedIn. And if a buyer wants a human, your team can step in and take over the conversation at any point.

How accurate are the loss reasons compared to what reps enter?+

In our data, rep-entered loss reasons match the buyer's actual reason less than 40% of the time. The most common gap: reps cite 'pricing' when buyers cite 'integration depth' or 'onboarding timeline.' The agent surfaces both — the rep's guess and the buyer's words, side by side.

What's the response rate from lost buyers?+

Typically 35–50% of outreach results in a completed interview or async response. Buyers who recently lost are more willing to talk than most teams expect — especially when the ask is low-friction and clearly not a sales pitch.

Can I customize the interview questions?+

Yes. You set the base question set and the agent adapts follow-ups based on the deal context — competitor, deal size, stage lost, and prior call signals. You can also add questions specific to a competitor or deal type.

Run your first AI interview this week.

Connect your CRM. The agent ships your first interview within 48 hours.