TaizenFor Product Marketing
Know why you lose, and what to say next.
Every competitor mention on your calls, interviews with lost buyers, and a watch on every competitor change, turned into battlecards your reps actually use.
Trusted by leaders at
What changes for you.
Less time collecting what happened in deals, more time deciding what the team should say.
Hear why you lost from both sides.
Taizen interviews the buyer who chose someone else and the rep who lost, separately and by voice, then lines up their answers. Where they disagree is what to fix in the pitch.
See win/loss and competitive intelBoth interviewed by voice. The interviewer says it is an AI in its first sentence.
See what competitors changed since the last run.
Competitor Watch runs on a schedule against your watchlist, reads your calls for every mention, and reports only what moved since it last looked. Hiring gets called out on its own, because new sales roles show where a competitor is investing before they announce it.
Explore the agentsTeam plan, billed monthly
Team plan, annual only
Expect more “we would be locked in for a year” objections.
Mentioned on 9 calls, up from 3
Buyers compare it on CRM write-back, mostly at the proposal stage.
The objection your reps hear most this week.
“The call recording platform”
“AI agents for revenue teams”
They now claim your category. Your positioning line needs a sharper contrast.
Six new sales roles in Germany
Up from none last month, all account executives.
A push into DACH, before any announcement.
Partnership with a CRM vendor
A native integration is promised for next quarter.
CEO post on moving into mid-market
Matches the rise in mentions on your calls.
No change this week: C's pricing, A's messaging.
Former account executive
Three years at Competitor B · interviewed by voice
Which objections were you told to expect?
“That buyers would ask about writing back to the CRM. We were told to move the conversation to reporting.”
Where were you coached to say they were weak?
“Rollout. We said it would take a quarter before reps saw anything.”
Lands in the battlecard, a drill and the competitive brief. We never ask for a former employer's confidential material.
Hear what their reps say about you.
A competitor's website tells you what changed. Sellers who used to carry their product tell you how they were trained to position against you, and where they were coached to say you were weak.
See win/loss interviewsBattlecards that change when deals do.
Interviews propose edits to you instead of rewriting the card, and every edit lists the interviews behind it. Approve one and a roleplay drill goes to the reps who need it.
See coaching on real callsIf they raise rollout time, offer a longer pilot.
Expect “it takes a quarter”. Answer with the first agent running on their own calls in the trial.
From 1 former seller and 2 buyer interviews
The “takes a quarter” objection
A buyer who has heard Competitor B's line and repeats it. Pass gate: name the first agent and when it runs.
Your use cases.
Buyer, rep and former seller interviews, plus a watch on competitor changes.
Coaching on real callsDrills built from what lost the deal, scored on the same rubric as real calls.
Onboarding and certificationTraining plans with a pass gate at every stage, ending in certification.
Where does your competitive intelligence come from?
Three places, and two of them most tools don't have. The first is your own calls: every time a competitor comes up on a recorded call, who raised it, what they compared and which objection followed. The second is what people told us directly: buyers who evaluated you and chose someone else, your own reps who lost those deals, and sellers who used to carry the competitor's product. The third is monitoring competitors from the outside, the same public surface everyone can see. Public monitoring tells you what a competitor changed. Calls and interviews tell you why it cost you a deal, which objection actually landed, and what their reps are coached to say about you.
What does the competitive intelligence agent actually do?
It runs on a schedule against a watchlist of your named competitors. It reads your recorded calls for every time a competitor comes up, and it tracks the public surface that moves deals: pricing and packaging pages, website and messaging changes, news, LinkedIn, and job postings. Every run diffs against the last one, so what lands is what changed since you last looked rather than a re-listing of everything. Hiring gets called out as its own signal, because a cluster of GTM roles or a new location tells you where a competitor is investing before they announce it.
How is this different from a traditional win/loss vendor, or from Klue?
Traditional programs run quarterly, cost a project fee, and end with a slide deck. Taizen runs continuously and ends with something a rep can use: a refreshed battlecard, a roleplay drill built from that buyer's actual objections, and a coaching note for the person who lost the deal.
Klue and Crayon are a different thing again. They watch competitors from the outside, meaning their website, pricing, and reviews. We start inside your own deals, with what the buyer who chose them actually told us. Competitor monitoring tells you what changed. A buyer interview tells you why it cost you the deal.
Does this replace our product marketers?
No. It runs the operational work: interviews, transcripts, competitor tracking and battlecard upkeep. Your product marketers keep the parts that need judgment: positioning, narrative and deciding what to do about a competitor. In practice the strategic part of the role gets more room, not less.
Start with your last ten losses.
We ask the buyers who chose someone else, and the reps who lost. You get the real reason, an updated battlecard, and a drill.