TaizenEvery loss explained. Every competitor move tracked.
Your calls show where competitors come up and what buyers compare. Interviews tell you why a deal went the other way. An agent tells you what the competitor changed since last week.
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Hear both sides of every loss.
When a deal over your threshold is marked lost, Taizen interviews the buyer and the rep separately, by voice. Put the two accounts side by side and the gap names the thing to fix.
Won deals get the same treatment, so you also learn which part of the pitch landed.
Learn how they were taught to sell against you.
Their website tells you what changed. Sellers who used to carry their product tell you how they were coached to position against you, which objections to expect, and where to say you were weak.
Former account executive
Three years at Competitor A · interviewed by voice · 22 min
How were you trained to position against us?
“Call you a point tool. If they already record calls, you're one more login.”
Which objections were you told to expect?
“That our reps wouldn't use coaching software. We answered with the manager dashboard.”
Where were you coached to say we were weak?
“Anything that touches the CRM. We told buyers your write-back was manual.”
We ask only about their own experience of selling and positioning, never for a former employer's confidential material.
Battlecard update
Proposed to PMMShow CRM write-back live in the first demo, before they can call it manual.
Roleplay drill · the one-more-login objection
Assigned to 6 repsBuilt from what the Ramp buyer actually said. Hostile, pass at 70.
Coaching note for Marco Bellini
SentThe competitor was in before your first call. Ask who else they are talking to in discovery.
Every finding turns into a change someone owns.
Most win/loss programs end in a slide deck. Each interview here ends with a battlecard update for PMM, a roleplay drill built from the buyer's actual objections, and a coaching note for the rep who lost.
Products in this use case
How is this different from a traditional win/loss vendor, or from Klue?
Traditional programs run quarterly, cost a project fee, and end with a slide deck. Taizen runs continuously and ends with something a rep can use: a refreshed battlecard, a roleplay drill built from that buyer's actual objections, and a coaching note for the person who lost the deal.
Klue and Crayon are a different thing again. They watch competitors from the outside, meaning their website, pricing, and reviews. We start inside your own deals, with what the buyer who chose them actually told us. Competitor monitoring tells you what changed. A buyer interview tells you why it cost you the deal.
What does the competitive intelligence agent actually do?
It runs on a schedule against a watchlist of your named competitors. It reads your recorded calls for every time a competitor comes up, and it tracks the public surface that moves deals: pricing and packaging pages, website and messaging changes, news, LinkedIn, and job postings. Every run diffs against the last one, so what lands is what changed since you last looked rather than a re-listing of everything. Hiring gets called out as its own signal, because a cluster of GTM roles or a new location tells you where a competitor is investing before they announce it.
Can you interview people who used to sell for our competitors?
Yes. Alongside the buyer and your own rep, Taizen interviews sellers who used to carry a competitor's product: how they were trained to position against you, which objections they were told to expect, where they were coached to say you were weak, and what made their deals slip. It's the same voice interview, and it lands in the same places, which is the battlecard, a roleplay drill, and the competitive brief. We ask only about their own experience of selling and positioning, and we don't ask anyone for confidential material from a former employer.
Does the buyer know they're talking to an AI?
Yes. It says so in its first sentence, every time. Some people prefer to answer in writing, and that's handled too, feeding the same battlecards and drills. If someone would rather speak to a person, your team can take over at any point and the interview continues in the same record.
Start with your last ten losses.
We ask the buyers who chose someone else, and the reps who lost. You get the real reason, an updated battlecard, and a drill.